The firm
Markentry Worldwide is an international commercial development firm based in Spain and Brazil.
We speak of the firm as a firm. The experience set out below describes the capability of the team as a whole, which is what answers for every mandate.
Team capability
Commercial leadership, export and corporate governance
Fast-moving consumer goods, beauty and personal care
More than two decades of commercial and marketing leadership in consumer categories, with responsibility for the profit and loss account and annual negotiation with the channel.
Export across four continents
Market development in Europe, Africa, the Middle East and Asia, with direct channel access and management of local distributors.
Leadership in Brazilian retail
Executive experience in Brazilian retail, with first-hand reading of the point of sale, the mix and rotation in the market of origin.
Negotiation with buying groups
Regular dialogue with buying groups and major operators: cost build-up, annual terms, promotion and range management.
Corporate governance
Incorporation and management of companies, corporate compliance and protection of industrial property in destination markets.
Systems, data and applied artificial intelligence
Development of proprietary pipeline, traceability and reporting systems, with analytics applied to account prioritisation and commercial execution.
Internal commercial process
How execution is organised
The model is replicable by market and by mandate, and the network widens access without generating proportional fixed cost.
Governance
A single account lead
Every mandate has a named lead who holds dialogue with both the client and the operator.
Traceability
Proprietary systems
Every contact, sample, offer and decision is recorded in proprietary pipeline and tracking systems.
Reporting
Stable periodicity
Periodic report on activity and account status, in the same format throughout the relationship.
Network
Coordinated agents
The commercial network operates under the same methodology and documentary standard as the internal structure.
Confidentiality
Applied to both sides
Confidentiality agreements with clients and with operators. We publish no names, logos or figures.
Judgement
Independence of criteria
Where the diagnosis concludes that no viable route exists, it is communicated in those terms and the operation is not pursued.
Presence
Spain · Brazil · international network
Registered office and management in Valencia, an operating base in Brazil and established commercial agents across more than fourteen countries.
We work where we can sustain the operation after opening it.