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International Growth Office

We design and sustain the international commercial structure of manufacturers and brands.

We embed into your organisation as your international growth office: market fit analysis, entry route design, direct channel access and continuous commercial representation in every market.

Channels:Grocery retailBuying groupsOwn labelDistribution and importFoodserviceIndustrial

Our model

A commercial structure of your own, not an advisory service

A consultancy delivers an analysis and closes the engagement. An intermediary passes on a contact and hands over the relationship. Our model works differently: we bring a stable commercial structure into your company, with accountability for execution and the intention of remaining in the market.

Analysis

Route design

Assessment of product, category, channel, pricing and regulatory requirements before any investment in travel, trade fairs or headcount of your own.

Capabilities

Execution

Channel access and development

Direct dialogue with buyers and distributors, negotiation, sample management and continuous development of every account.

Methodology

Continuity

Long-term representation

Account management, range and rotation monitoring, expansion into new channels and markets, and local company set-up where the operation requires it.

How we work together

Operating cycle

Every completed operation sharpens our reading of the next market

A country manager you hire always starts from zero. Our structure does not: each executed entry leaves behind knowledge of the channel, of pricing and of what the operator demands, and that knowledge goes straight into the next operation.

  1. Represented manufacturerA company with production capacity and international ambition.
  2. Channel accessDirect dialogue with buyers and distributors.
  3. OperationThe commercial relationship is formalised and sustained over time.
  4. Market knowledgeChannel dynamics, pricing and operator requirements.
  5. Commercial networkAgents who widen the access available for the next entry.

The next entry starts further ahead

Working principle

People led. Tech powered.

People led

No listing decision in grocery retail is ever made through a portal. The relationship with the buyer is human, local and continuous, and it is always held by a named person within our structure.

Tech powered

Proprietary pipeline and traceability systems, structured account tracking and consistent reporting throughout the relationship. Technology organises execution; it does not replace it.

Starting point

Which side of the market are you writing from?

Manufacturers and brands

Commercial development in export markets

We validate market fit, design the entry route, prepare your company for the channel and take on commercial representation on a continuous basis, as a structure of your own. This is our core activity and the profile we work with under mandate.

Buyers

Retailers and distributors

Verified suppliers, prepared for your channel. Our fees are always paid by the manufacturer.

Agents

Commercial network

You bring the access. We run the operation.

Executed operations

Four representative engagements

Described without identifying the client or the operator, in line with the confidentiality agreements we hold with both parties.

Frozen food · Brazil → Iberia

Channel: grocery retail

Starting position
Manufacturer with established production capacity at home and no prior experience of entering European retail.
Engagement
Regulatory and labelling compliance, construction of the landed price structure and opening of dialogue with a central buying office. Cold chain coordination through to delivery.
Outcome
Listed reference in Iberian grocery retail, with a commercial relationship sustained since the first operation.

Industrial packaging · Europe → EU markets

Channel: industrial and B2B supply

Starting position
Manufacturer with a European expansion mandate, no target account mapping and no established dialogue in destination markets.
Engagement
Exclusive commercial agency mandate, account mapping by market and activation of direct dialogue. Support through technical and commercial negotiation.
Outcome
Active account portfolio across several European markets and a stable commercial presence in the sector.

Home care · Brazil → Europe

Channel: distribution and own label

Starting position
Brand established in its home market, requiring format adaptation and price repositioning to be viable in the European channel.
Engagement
Market fit assessment and rebuilding of the proposition for own label development. Documentary preparation and channel access with distributors.
Outcome
Entry into the European distribution channel with associated own label development.

Cosmetics and personal care · Brazil → Spain

Channel: grocery retail

Starting position
An operation that required legal and tax presence in the destination market in order to contract directly with a major retail operator.
Engagement
Incorporation and management of the local company — registered office, tax, accounting and administration — protection of industrial property and negotiation of the supply agreement.
Outcome
Supply agreement in force with a major Spanish retail operator and a dedicated local structure in place.
Under the confidentiality agreements we hold with our clients and with the operators we work with, we do not publish their names. We set them out in direct conversation, under the same standard of discretion we apply to every company we represent.

We connect markets. We drive real growth.

Before committing to trade fairs, travel or headcount of your own, it is worth establishing whether a realistic commercial route exists for your product and your target market.

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