Methodology
They are different pieces of work with different demands. We treat them separately because conflating them is the most frequent reason a well-executed entry never consolidates.
Phase I
From initial assessment through to the formalisation of the first operation.
01
Product, category, channel, pricing and regulatory requirements against the reality of the destination market.
02
Priority markets, entry channel, target account mapping and the sequence of approach.
03
Regulatory and labelling compliance, technical documentation, cost build-up and landed price.
04
Direct dialogue with the operator, presentation, sample management and conduct of the process.
05
Conditions, supply agreement and coordination of the first shipment.
Phase II
What sustains the account from that point on, throughout the relationship.
01
A single named lead, continuous dialogue with the operator and resolution of issues as they arise.
02
Reading of range, rotation and how the reference behaves at the point of sale.
03
Shipment planning, recurring documentation and adjustment of the supply chain.
04
Wider range, additional points of sale and adjacent channels within the same market.
05
Local set-up where volume or the operator's contractual requirements call for it.
We use strictly necessary cookies for the site to function and, with your permission, analytics cookies that let us measure how it is used. You can accept, reject or configure them. Further detail in our cookie policy.
Select the categories you wish to allow. You can change this at any time from the footer.
Essential for browsing and for storing your choice about the use of cookies. They do not require consent.
These let us understand in aggregate how the site is used so we can improve its content. Provided through Google Analytics 4, managed via Google Tag Manager, and activated only with your permission.